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How to acquire users for your app using mobile advertising
With the mobile app market become more crowded every day, it’s more important than ever to stand out from the other apps on the market. Because even if you’ve just developed the perfect app, if your...
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Does social media marketing work—what you need to know
If your company already has a website, you might wonder why you also need a social media page. Maybe you think your customers aren’t on social media. But with over a billion social media users...
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How South By Southwest has made Austin a technology powerhouse
Photo courtesy of SXSW Whether or not you have attended Austin’s South By Southwest, you’re probably familiar with the annual festival’s technology component. Also known as “spring break for geeks,”...
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7 creative ways online retailers can improve user experience
In 1929, Hungarian playwright Frigyes Karinthy famously postulated that there are no more than six degrees of separation between any two people on the planet. Since then, the world only become closer....
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9 misconceptions about mobile app development
With the tremendous growth of mobile apps, technology has become the backbone of many new businesses. In fact, a recent survey done by AT&T found that 66 percent of small startups would find it...
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5 essential SaaS metrics for subscription-based software sales
There are so many ways of measuring a successful business, but they all come down to key performance indicators, or KPIs. But with so many KPIs out there, it’s hard know which ones are right to...
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7 SEO tips and tricks for mobile devices
Once just a means of communication, mobile devices have become our personal assistants, with answers to any questions we throw at them. A recent study commissioned by Google and carried out by...
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3 tips to enhance the art of scrum sprint planning
Silicon foundry pioneer Morris Chang once said: “Without strategy, execution is aimless. Without execution, strategy is useless.” And what’s the best way to ensure you have both strategy and...
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9 social media tips and tricks for blog promotion
Do you spend a ton of time writing killer content for your blog? Many people think that blogging is all about lovingly crafting each post, but in reality, you need to promote your blog to ensure that...
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2016’s top 8 website redesign trends for B2B companies
Your website is both your online identity and how you make a first impression. And if you aren’t reaching the right audience or any audience at all, it’s time to consider redesigning it. After all,...
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8 B2B website best practices that enhance user experience
As Tim Cook, CEO at Apple, once stated: “Most business models have focused on self interest instead of user experience.” And in 2016, the focus in the B2B business world is right where Tim Cook thinks...
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Why your startup needs an inbound marketing assessment
At some point in your career, you must have heard an “expert” tell you that you have to do things differently or your business will suffer. But as soon as you see through that person’s generalities,...
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Mobile App Design Checklist Essentials
Things to ask for from your app design agency When you’re dealing with big projects—big app projects—you’re definitely looking for expertise. And not just for “app” expertise, but all kinds of...
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How To Create Enjoyable Content Marketing Ideas
Inbound Marketing Ideas This blog has been preaching content marketing pretty hard the last few months because content is the core concept of inbound marketing. To us, content is what brings all the...
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Tips for Marketing Your Local Business With Pokemon GO
There are times in every generation where something just reaches out and grabs the public’s attention in such a way that everyone can’t help but take notice. We currently live in such a time. And our...
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7 Expert Rules to Follow for B2B Lead Generation
“Hey, honey! We have a visitor.” While not something you want to hear from your wife at home, you’d love it to come from the CMO when he sees the company’s website (maybe they wouldn’t call you...
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Get on Google’s First Page With The Correct SEO Strategy
I’m sure that this question must be running through the mind of every site owner. The answer to this question is, YOU CAN’T! Simple as that, it’s just not gonna happen. Now before you all get angry...
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5 Examples of Great Email Marketing Strategy
Email marketing can be a huge boon to a company if done correctly. An excellent email marketing strategy allows the company to reach out to prospects, leads, customers, and lost customers and portray...
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Higher Education Enrollment: New Territory for An Old Market
Oh The Times They Are A Changing Go to college. Get a degree. Get a job that pays well. This was the road-map to success for generations past that laid them out to generations current. However,...
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How Slack Does Customer Retention Better Than Anyone Else
When it boils down to it, relationships are just loving personal versions of customer retention. Keep the other party happy, keep delivering on your end, be the best to the other person. Customer...
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