Before we begin, we want to promise that after you have read this article about the wonders of WordPress, you would feel highly enlightened. Those of you who have never used it, will feel a little silly because of its easy to adopt UI. And those who are fortnightly users, will become weekly users. And the pros would learn something new or maybe teach us something new in the comments section below.

People often mistake WordPress for just a blogging platform. WordPress being used just for blogging is a thing of past.   Throughout the years, WordPress has evolved into a versatile content management system (CMS) and has emerged as world’s best content management system.

According to a recent survey, conducted by W3Techs, WordPress powers 24.7% of all websites on the internet. Many of the top brands use WordPress to power their websites including Google, Facebook, LinkedIn, eBay, Sony, Disney, The Time Magazine, The New York Times, CNN, and many more, due to its robust features.

The main reason behind WordPress’s tremendous growth in popularity is it’s easy to use functionality and its flexibility to serve for just about anything. While WordPress can still be used as a blogging platform to create simple blogs, it also allows a user to create fully functional websites and mobile applications.

WordPress isn’t just limited to website designing and development. WordPress is also Search Engine Friendly as it is written using standard compliance high-quality code. It produces semantic markup, which attracts search engines to a website.

WordPress also provides websites with tools, plug-ins and themes that can help them in increase their SEO ranking. Here is how WordPress rise as a hero when it comes to improving a website’s SEO rank.

Built-in Optimization Tools for URLs

It is good to optimize your website’s URLs (also known as permalinks) for easy reading as it helps in getting a boost in SEO ranking. Your readers and search engines, both prefer “friendlier” URLs, which are easy to read and understand and do not confuse away potential readers.

Easy to read URLs also provide ease to search engine bots to rank your site, by giving them a clear sense of what the post is about. This makes it easier to index your site at a more appropriate level. WordPress provides a simple solution for changing your website’s permalinks.

You can configure search engine friendly (SEF) URLs by selecting the custom structure option. Go to Settings > Permalinks in your WordPress dashboard. Set your permalink structure to “Post name” to make your permalinks resemble your page titles.

Plus WordPress allows you to optimize your .htaccess file. WordPress then uses this file to create a static URL for your website. This file is important as it is very powerful. If errors are present there in this file, it can crash your site in a split second.

WordPress offers Plug-ins and Themes to extend it

WordPress is designed in very SEO friendly manner and can be made even more SEO friendly by using WordPress SEO plug-ins and SEF themes.

WordPress uses the page or post title as the HTML page title tag value, by default. But it cannot include Meta description tag or Meta keywords tag. You can customize these tags with the help of plug-ins like the Yoast plug-in or All in One SEO Pack.

Easy to have a Valid Site Code

Errors in site code can pose a problem for the search engines to rank you. It is important for a search engine to see your website as your metadata, content, keywords etc. are the things that inform a search engine what your site is all about and then it ranks the website.

These errors prevent a search engine’s crawlers and bots from entering your website. Also, an unclean code can negatively affect SEO elements like page load time. Validation of site code is necessary.

It is easy to have a clean and valid site code on WordPress. Selecting search engine friendly themes which are made by a WordPress developer or readymade themes that come from a trusted source, ensures that the code is going to be clean and really SEO friendly.

WordPress is the “King” of Content

Content is the king and WordPress is the king of content. Adding new content and modifying it is super easy in WordPress websites. It is also easy to categorize your uncategorized posts in WordPress. A website mapped using categories makes it easier for Google to find their way to your website and blog posts.

WordPress also has pre-embedded RSS feeds for blogs. This means that each WordPress blog on your website has its own RSS feed. This feed can be submitted to feed directories of search engines.

This helps Google find and index all of your website’s new posts in no time. The more often Google finds new content on your blog posts, the more chances they will keep coming back to your website.

WordPress Can Handle Different Media Types

WordPress doesn’t limit your website to just writing text. It comes with a built-in support system to handle media types like images, audio, and video content. WordPress supports oEmbed enabled websites.

Embedding will let you embed Tweets, YouTube videos, photos, Facebook posts, SoundCloud audios by just pasting their URLs in your posts. Visitors of your website can embed videos in their comments. It can also be used in documents and file management.

Image Titles and Descriptions

Search engines like Google, can’t see images. They use the alt text attribute of an image to figure out what the image is. It also helps Google figure out what your page is about, which is important for on-page SEO. This can drive your website some traffic from Google images.

WordPress makes it very easy to give the images titles and descriptions. Adding alt tag text in WordPress is too easy. When uploading an image within the WordPress editor, add a keyword in the alt text field that describes the image.

This Meta data might not immediately be visible to your visitors as it depends on the theme you have chosen, but the search engines and their crawlers make use of these image tags to get a better idea of what is the topic of your content.

Increase speed of your site

WordPress is pre-processed with third party hacks and plug-ins that are very helpful when it comes to the speed of your website.

mod_pagespeed is one such example. This open-source Apache HTTP server module automatically speeds up your site and reduces page load time by caching your website files. It applies the best web performance tactics to pages, CSS, JavaScript, images etc. without requiring you to modify your existing content or workflow.

You can also use WordPress plug-ins like W3 Total Cache, which caches your side of server and WP Smush It, which compresses images, reducing their file size significantly.

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